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Business owners struggle with this brainstorming process all the time. But it’s entirely possible to learn how to come up with ideas for ebooks, whitepapers, and other downloadable content — and to make this a repeatable process that you can do over and over again. In fact, the methods I’m going to share in this post have the potential to last you for years. Let’s explore some of the best ways you can generate effective ideas for your content and get more qualified leads than ever....
Jeff Domansky's insight:
Ebooks and whitepapers are extremely valuable content pieces. Here's how to generate dozens of highly effective ideas for them. 
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While the importance of providing great content to searchers has been highlighted and preached for a long time, 2013 was the year the content engine exploded. More and more businesses are jumping on the content bandwagon.It’s not about creating just ebooks or just blog posts. We’ve learned that a healthy variety in the kinds of content you produce is best. This means videos, infographics and more. It keeps your audience expecting something different each time they come back to your website. It also shows that you’re more willing to educate your readers with valuable information that will make their life simpler or purchase easier. Specifically focusing on ebooks, their creation and use went up in 2013. According to the Content Marketing Institute, 51% of B2B marketers used ebooks in 2012. That number rose to 64% in 2013. So what’s to come for ebooks in 2014? Read on and I’ll tell you....
Jeff Domansky's insight:
Ebooks have come a long way. Here's what you need to know about creating one in 2014 (and beyond)!
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Ever thought about using ebooks to grow your brand? This guide will walk you through the exact steps required for creating and marketing ebooks online. Besides the millions of passionate authors who can now self-publish their next Pulitzer Prize—winning novel for pennies, anyone looking to share ideas and build a tribe can easily create and publish an ebook as quickly as they can create the content. But more importantly, readers care about ebooks because they’re immensely portable, searchable and super convenient. And to top it off, the financial barriers to consuming ebooks have been reduced to almost free....
Jeff Domansky's insight:
The infographic accompanying this post is an excellent resource for those planning to write and publish an eBook.
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![How to Create an Ebook From Start to Finish [+ 18 Free Ebook Templates] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/1gwgdzOR7YHkVbJ-2vgwOjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
But making an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download. But with lead generation as the top goal for content marketing, ebooks are an essential part of any successful inbound marketing program. So in this post, we'll walk you through the ins and outs of creating an ebook by ... well ... creating an ebook. And if you're worried about your lacking design skills? Fret not ....
Jeff Domansky's insight:
Learn how to create professional-looking ebooks with this how-to guide and free customizable ebook templates in PowerPoint and InDesign.
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Ebooks have become a marketing option of choice for businesses. It is catching the attention of marketers. Here are some tips for publishing your ebook Ebooks have become a marketing option of choice for many businesses. The mention of e-books is catching the attention of many business owners and marketing teams. This can apply to many types of organisations. An ebook can: - Position you and your brand as thought leadersBe one of the top resources in your industry - Provide a very efficient way of building your email list. Here are some tips for researching, writing and publishing your ebook, which can be the cornerstone of your content marketing....
Jeff Domansky's insight:
Jeff Bullas talks about publishing your eBook and what return on investment you need to achieve.
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