Public Relations & Social Marketing Insight

eBooks definitely aren’t a fleeting trend. Studies by the Content Marketing Institute have found that 32% of B2B marketers are currently using long-form content offers for marketing, and an additional 54% intend to increase their spending on custom content in the next year.

According to leading expert Joe Pulizzi, it’s now necessary to publish “epic” content marketing to stand out from your competition – and that requires product that’s definitively needed in your niche, and best of breed. There’s few better ways to provide serious value to your audience than with a carefully-researched, brilliantly-designed eBook. Here are some ways to make your next long-form content really stand out from the rest....

If the goal is to produce content that gets found, read, and shared, then content marketers can't ignore mobile devices and online bookstores. Making your eBook available in retail stores can expand your audience, and maybe even your bottom line.

Apple released its Lion operating system in July of 2011 and Ars Technica reviewer John Siracusa was ready with his detailed 27,000-word review. But instead of confining the article to the web, where it was available as an advertising-supported, 19-page, free document, Ars Technica formatted it for Kindle and sold it on Amazon for $4.99. Ars reported selling 3,000 copies in just the first 24 hours, which netted $10,500 ($4.99 x 3,000 x 70 percent royalty)....