Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 100 Business Blogs and Their Most Popular Articles

Top 100 Business Blogs and Their Most Popular Articles | Public Relations & Social Marketing Insight | Scoop.it

After researching for more than two weeks, it’s finally done! Here are the best 100 business blogs about ecommerce, SEO, conversions and marketing, and the most popular articles from each one. It’s a comprehensive list of tremendous resources, so please make sure you bookmark it for later reference if you don’t have 48h straight to binge it right now. Also, please consider to tweet or share it on Facebook if you think it’s a valuable resource.

OK, let’s get the party started...

Jeff Domansky's insight:

Lots of e-commerce and marketing learning from these top 100 business blogs.

Chaitanya Patne's comment, December 11, 2015 6:51 AM
i love to read this article https://happynewyearc.com/
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4 Ways To Use Content Marketing To Drive Ecommerce Sales | Newscred Blog

4 Ways To Use Content Marketing To Drive Ecommerce Sales | Newscred Blog | Public Relations & Social Marketing Insight | Scoop.it

If you have an ecommerce site, you may be struggling with how to implement an effective content strategy. You may have found that product and sales pages don’t easily lend themselves to compelling, share-worthy content. This is why many business owners get stuck: they think a content strategy only works for online publishers; not for ecommerce sites. They know the benefits of having a solid content strategy – increased traffic, organic search rankings, brand awareness, conversion rates, and sales – but don’t know how this works (of even if it can work) on an ecommerce site.

This article will walk you through some strategies for using content to achieve the benefits listed above for an ecommerce website....

Jeff Domansky's insight:

Four very useful tips for content that converts into sales. Hint: it's all about valuable information for your customers.

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MediaPost Publications Consumers Disenchanted With M-Commerce 02/28/2014

MediaPost Publications Consumers Disenchanted With M-Commerce 02/28/2014 | Public Relations & Social Marketing Insight | Scoop.it

As far as consumers are concerned, multichannel shopping is old news. And many find mobile screens too small -- and retailers’ m-commerce sites too clunky. They prefer to navigate e-commerce on their own rather than put up with less-than-ideal offerings from their favorite stores, according to a new survey from PwC U.S. Retail & Consumer practice.

The report, based on responses from 15,000 online shoppers around the world, concludes that retailers need to move beyond omnichannel thinking to meet consumers’ broadening expectations. And it notes that while shoppers are increasingly open to m-commerce, they’re also disenchanted. Some 37% of shoppers in the U.S. say security fears prevent them from shopping by phone, 33% say their screens are too small, and 32% say they don’t own smartphones. Many retailers would be better served by ditching m-commerce platforms, the report says, and focusing on what people do want....

Jeff Domansky's insight:

Secret to brand success? "Consumers appreciate a good old-fashioned brand story that is compelling, with 79% of US respondents saying they shop at retail brands they trust and that provide a distinctive experience."

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The road to content marketing success is paved with consumer trust.

The road to content marketing success is paved with consumer trust. | Public Relations & Social Marketing Insight | Scoop.it

The online marketplace isn’t afraid of chewing brands up and spitting them out, and it has never been more important for brands to ensure their digital offerings rise above the rest. Here’s why developing a strong sense of consumer trust is do or die…


In today’s digital-first world, consumers have a weapon at hand for cutting through the communication crowding their attention: choice.


When it comes to the services and products they allow into their daily lives, consumers prioritise and discern based on personal interest and time available. The implication for brands is to appreciate that their customers’ attention is a privilege, and to deserve it their content should be personalised.  When executed properly, brands undoubtedly reap the rewards of building and maintaining customer confidence....

Jeff Domansky's insight:

So what does it take to become a category leader when it comes to building and maintaining consumer trust? Amazon knows.

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7 E-Commerce Sites Winning on Social Media

7 E-Commerce Sites Winning on Social Media | Public Relations & Social Marketing Insight | Scoop.it

These days, companies realize the importance of getting their message out on social media to consumers. With so many social networks to use, how do you know ones will be best for your brand?


SimilarWeb looked at U.S. social metrics of different e-commerce companies over the last 6 months (February – July, 2015). Here’s a look at seven ecommerce websites that are killing it on social....

Jeff Domansky's insight:

From Etsy to Nike, check out the sites that are really killing it on social media, with loads of traffic coming from social media referrals.

Mr Tozzo's curator insight, August 27, 2015 2:29 AM

7 E-Commerce Sites Winning on Social Media