Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The average online spending in Europe

The average online spending in Europe | Public Relations & Social Marketing Insight | Scoop.it

The global ranking shows Europe is doing pretty well, considering Norway is the number two with $2,448 spent online per average customer in 2015. Only the average revenue per user in Hong Kong was higher, with $2,868. In total, seven European countries ended in the global top 10, which consists of: Hong Kong, Norway, Israel, the United States, Denmark, the United Kingdom, Switzerland, Finland, Sweden and Ireland....

Jeff Domansky's insight:

In terms of online spending there are many differences in Europe. A new infographic shows the average online spending in Europe.

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Why you can’t trust you’re getting the best deal online

Why you can’t trust you’re getting the best deal online | Public Relations & Social Marketing Insight | Scoop.it

A new study of top e-commerce websites found these practices—called discriminatory pricing or price steering—are much more widespread than was previously understood.


The study, by a team of computer scientists at Northeastern University, tracked searches on 16 popular e-commerce sites. Six of those sites used the pricing techniques; none of the sites alerted consumers to that fact.


Among the study’s findings: Travel-booking sites Cheaptickets and Orbitz charged some users searching hotel rates an average $12 more per night if they weren’t logged into the sites, and Travelocity charged users of Apple Inc.’s iOS mobile operating system $15 less for hotels than other users....

Jeff Domansky's insight:

Are you getting the best price? Research study says maybe not

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