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This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly.
A study by Accenture found that nearly 60% of consumers want real-time promotions and offers, but “only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history....
Consumers want a more personalized web experience. Of course, you have to do it correctly. Here are 6 tips on how to offer the best personalize experience.