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Beacons have been heralded as the future of retail, with 85% of retailers expected to use the technology by 2016. But getting a successful proximity-marketing program off the ground involves more than just setting out a few digital devices.
A bad user experience or a lack of infrastructure can derail even the most ambitious beacon program, which is why executives from some of the industry’s top firms are now focusing so heavily on client education. By offering guidance during the setup process, technology providers are hoping to help retailers overcome common challenges and launch more successful beacon programs.
Here are the top six most common reasons why beacon programs fail, as seen through the eyes of experts working in the industry....
Via Douglas G Hall
Like any customer outreach, beacons require a well-crafted strategy and flawless execution.