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User reviews are a proven sales driver, a survey has revealed, so what are people really searching for and what decisions does this lead to? Well, this infographic from PeopleClaim explains exactly how user reviews affect consumers’ decision-making when buying a product. This infographic shows: - If an issue is handled quickly, 95% of customers will return - 70% consult reviews before purchase - Reviews drive higher loyalty and purchase satisfaction.... 
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IBM’s Watson platform has another new side project: making holiday gift predictions. The company is releasing a new iPhone app called IBM Watson Trend, which they claim can predict which gifts are most likely to sell out at stores and e-commerce sites. While aimed at helping consumers, the app also shows the investment IBM has been putting into expanding Watson into the business world. The app shows "trending" gifts in three categories—toys, consumer electronics, and health and fitness—alongside explanatory information about why those particular objects are trending. This includes analysis of hot purchases such as Lego City and the Nikon D-SLR, as well as products like Mattel's "Hello Barbie", which are declining in popularity (IBM says that, although popular with parents, children feel the interactive doll has an outdated style)....
Jeff Domansky's insight:
IBM's Watson system has a few ideas about what you might be buying this holiday season. How cool is that?
Tom George's curator insight,
November 23, 2015 1:57 PM
Watson IBM super computer is getting smarter. It knows what you want before you know you want it. Well perhaps.
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Summary - 83% of consumers want free shipping for online shopping. - Target, Best Buy, and Amazon all have free shipping programs for the holidays. - Wal-Mart is denying customers the one thing they want. This holiday season, online shopping will be bigger than ever. FedEx (NYSE:FDX) expects to deliver 317 million boxes between Black Friday and Christmas Eve, an increase of 12.4% over the same period last year. Meanwhile, brick-and-mortar sales are expected to grow only by 2.4%. This article contrasts the Wal-Mart mindset with that of its close competitors Target (NYSE:TGT), Best Buy (NYSE:BBY), and Amazon (NASDAQ:AMZN). The thesis of this article is that Wal-Mart (NYSE:WMT) is under-investing in the online segment for the all-important holiday season by not matching the free shipping policies of its major competitors. This is consistent with the company's misguided mindset of over-investment in stores and under-investment in E-Commerce....
Jeff Domansky's insight:
Ecommerce almost demands free shipping to meet consumer expectations. Next up? Same-day delivery.
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Accenture conducted an online survey of over 4,500 consumers in October 2015 across the United States, Canada and China. Overall, consumers are showing an increase in their spending expectations this holiday season, with 40 percent of US consumers planning to spend more on holiday shopping although they are still enticed by a good deal. Sparked by ongoing optimism around consumers’ personal financial situations across each of the five markets, consumers remain enthusiastic about Holiday Shopping–both in-store and online, although the majority of shoppers would prefer the online option over physical stores where a retailer sells their product using both channels. And despite increased instances of cybersecurity breaches across multiple industries in recent times, consumers are increasingly open to sharing personal information with retailers in order to receive personalized offers. Privacy and security concerns are the number one reason in all markets for consumers when shopping on a mobile phone, smartphone or tablet....
Jeff Domansky's insight:
Read the results of Accenture's 2015 holiday shopping survey to learn how consumers are planning their holiday spending and other key retail trends.
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This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready. A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online. Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....
Jeff Domansky's insight:
This holiday, for the first time, mobile visits to retail sites will exceed desktop.
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From
vwo
I face this problem a lot. I never find relevant stats for a research at a flash bolt speed. It takes a search phrase and some patient and calm fishing before the desired figures can be pulled out.Information like statistics should be readily available. The figures and decimals are intimidating enough and then if searching for them becomes a task, one would rather skip it. Figures are important for your business (and mine). A comparative study, an emerging trend, a success formula are all simplified into math. All complex sciences are proved and then approved by the simplicity of Math and Statistics. We love things simplified at VWO, so we bring you a compilation of all relevant eCommerce statistics .Some of them might even surprise you!...
Jeff Domansky's insight:
Quick, hot and surprising eCommerce statistics to put a figure to the latest trends and emerging practices in eCommerce.
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A wealth of ecommerce insight for Marketers in this infographic.