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Buyers can be a fickle lot, can’t they? Small and seemingly insignificant things can either encourage or discourage a purchase. And these things change all the time! What once told shoppers to buy, buy, buy may now send them running in the opposite direction. Fortunately, these things are tested again and again to make sure marketers know what’s working and what needs to change. Right now, these design trends encourage buyers to click through to the checkout.... 
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" A surprising group of retailers are dominating social media conversations and engagement so far this holiday season, led by Nordstrom, Macy’s and Sephora, according to Shareablee Social Scorecard. Kohl’s came in at a much more distant fourth place, followed by Amazon. The rankings, which are based on combined analysis of total actions —shares, comments, retweets, and reblogs — on Instagram, Facebook, Twitter and You Tube, show an overall 26% increase in engagement and 170% jump in actions this year. This is despite a sharp decrease in posts featuring Black Friday deals, which fell 32% on Facebook and 27% on Twitter. "What really stood out to us this year is the rise of the specialty store, and not so much the mass marketers,” says Shareablee's founder and CEO, Tania Yuki. “I was expecting to see Walmart and Target ranked much higher, and instead we saw exceptional strength in brands like Nordstrom, Sephora, Barney’s and Neiman Marcus.”...
Jeff Domansky's insight:
Solid social marketing is getting attention and results for some social savvy retailers.
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This holiday is poised to be the first mobile-dominant season for retailers and marketers need to be ready. A growing number of Americans are turning to their smartphones and tablets as their primary device for accessing the Internet. In fact, one-third of all U.S. adults (33.7 percent) say they access the Internet more often through a mobile device than through a computer, up from 24 percent in 2013. Furthermore, Millennials are the first generation to be mobile dominant, with 53 percent of consumers aged 18 to 34 reporting that they use their phone more often than a computer to go online. Considering that trend, it’s no surprise that when pulling data for our Holiday Hot Sheet series, we found that 35 percent of all Website visits came from smartphones or digital tablets during the week ending October 17, 2015. Shopping and Classified Websites, however, received an even greater share of visits from mobile devices that week, 44 percent to be exact. And some shopping sub-industries got a majority of traffic from mobile. Those included: Intimate Apparel and Accessories, which currently gets 55 percent of visits from mobile, Baby Products (55 percent), Health and Beauty (54 percent) and Ticketing (51 percent)....
Jeff Domansky's insight:
This holiday, for the first time, mobile visits to retail sites will exceed desktop.
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This comes as no surprise, but consumers want a more personalized web experience. Of course, you have to do it correctly. A study by Accenture found that nearly 60% of consumers want real-time promotions and offers, but “only 20 percent want retailers to know their current location and only 14 percent want to share their browsing history....
Jeff Domansky's insight:
Consumers want a more personalized web experience. Of course, you have to do it correctly. Here are 6 tips on how to offer the best personalize experience.
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It is true? Myth or reality? Well extensive research and customer surveys have produced mind boggling evidence that online stores actually work as an essential counterpart for boosting in-store sales of many businesses which have online representation. Consumers interested in purchasing products often get sidelined with alternatives and comparable products online with good product presentation and conclusively, refuse to buy the product. However, the same customer is rejuvenated after seeing the product in reality while walking in a local store. The result is offline purchase!...
Jeff Domansky's insight:
Online presence and advertising results in offline sales. There are 5 different types of proofs that has been used to come to the this conclusion that it is a reality that online stores send customers offline.
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Flash sales and private sales hit the ecommerce market with a fury back in 2009 and 2010. Some would even argue that flash sales are still the most scalable ecommerce business model. However, just like all new innovations, they hit a bubble, or trickle in their effectiveness, bringing up new and exciting innovations, particularly in the ecommerce world. So, what is the next new and upcoming wave of innovation in the ecommerce space? Could your online business see something so revolutionary that could allow you to engage your customers through an unheard of medium? Is there a sales strategy that has gone untapped?That’s what we’re here to find out, so keep reading to learn more about five new and upcoming waves of innovation in ecommerce....
Jeff Domansky's insight:
What's ahead in ecommerce? Five trends to help you be ready for the new marketplace
Mark Wilhelms's curator insight,
July 14, 2015 9:52 AM
Cost of staying ahead in eCommerce becomes more complex. As always, Creative/Content/Context/Convenience reign supreme but new tech ups the anti. Summary below. Most of us already get #1 and #3. Love #2,#4 and #5. Compelling ideas but will be a real challenge to implement effectively. Bring it 2016. 1) Selling Based on Mobile Location
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Now several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button. Buy buttons have been around since the early days of the Web, of course, notably with Amazon’s “One-Click Ordering,” where people set up a button that runs their credit card and ships whatever they have bought to a designated address. But these new buy buttons allow technology companies to act as middlemen between mobile shoppers and retailers — eliminating aggravating typing on a phone’s touch screen and extending one-click ordering to thousands of small retailers....
Jeff Domansky's insight:
Trend: Several companies, including Google, Facebook, Twitter and Pinterest, are trying to bridge the gap between mobile browsing and desktop purchasing with a simple “buy” button.
Be-Bound®'s curator insight,
July 8, 2015 3:16 AM
The way we use the internet has changed. We are now mobile internet users and everything is done for us to be able to act the way we were acting before on a PC on our smartphones.
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How much is your customer worth? One approach would be to re-focus acquisition strategy based on the Customer Lifetime Value or CLV. According to the 2015 RJ Metrics Benchmark report, a new e-commerce customer is worth, on average, $154 in their first year. This number varies by type of retail. For instance, the categories of housewares, food and drugs tend to be above this average. What is more interesting is that only 32 percent of these new customers are likely to make a second purchase in their first year. The report also reveals that the top 1 percent of customers are worth 18 times more than the average customer, which equals about $2,772. Armed with this information, an e-tailer can easily calculate ROI on programs targeting new customers vs. programs targeting your biggest fans—the top 5 percent....
Jeff Domansky's insight:
Ultimately, people will not remember how they chose your product or where they bought it, but they will remember how it made them feel. what' your CLV?
Small Business Online Solutions - Patant Consultants's curator insight,
July 3, 2015 3:11 PM
Very insightful and thought provoking article
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The latest tally, based on more than 1 billion transactions in 3,000 online retail and travel businesses measured by Criteo, shows mobile in the first quarter of this year accounting for more than a third (34%) of all online transactions globally.
Jeff Domansky's insight:
No question the money in mobile is starting to flow big time.
Greg Farley's curator insight,
April 4, 2015 9:19 AM
If your website is not mobile friendly you're missing out on a lot of customers and revenue.
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Launching an ecommerce site is easy than to make it work for your business. You have to lure customers repeatedly. In fact, success of the store depends largely on how many customers come back for purchasing and how many new consumers find your site useful. You can explore some new ideas to attract customers to your ecommerce store. Here’s a little list of some such ideas....
Jeff Domansky's insight:
To compel customers to buy from your ecommerce store, you must reward them, give social proof of quality, and focus on customer service and likeability.
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We’ve watched the retail landscape change in recent years as eCommerce growth has outpaced that of the traditional brick and mortar stores. And 2014 proved to be another successful leap forward for eCommerce companies. To get a better idea of what is driving change, RJMetrics took a closer look at the numbers in its “2015 Benchmark Report Series: eCommerce Growth.” The growth pattern has been nothing short of a windfall for some companies, like Alex and Ani, a jewelry company that grew by 250 percent in 2013. Or, take the success story of the luxury clothing/art/jewelry site The RealReal, which jumped by 295 percent. To understand how these companies are outperforming their peers, RJMetrics report can be incredibly eye opening....
Jeff Domansky's insight:
More ecommerce research and insight wortĥ noting..
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2014 was the year we started to hear a lot about the implementation of the Internet of Everything. But 2015 will be the year it really goes mainstream. From SmartTVs to smart heating systems, like Nest, to the growth in wearables, we have seen more and more products becoming connected to the web. In September, The Guardian predicted that the upcoming Apple Watch was going to power the Internet of Everything and with the massive amounts of news coverage the Apple product received without even being released, it looks like 2015 will be its year.
Jeff Domansky's insight:
Smart stores will be needed to cater to smart shoppers in the future.
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A/B Tests aren't for every website. If you have a high value item that only 20 people see a week, but when it converts it means a bigger return, A/B testing would be a lot harder to implement in a way to get return on investment. A/B Tests and multivariate tests are perfect for websites where you have a solid amount of traffic coming in so that you can reach statistical significanc. A/B Tests are only as good as your assumptions and guessesSo a deep dive into what has worked for other eCommerce websites is a prerequisite for implementing any meaningful change on your website. Familiarize yourself with many sources of information about eCommerce sites and come up with the tests that you feel are most likely to move the meter as far as revenue goes.
Two of the crucial moments on a website are when a visitor lands on your homepage and product page/buy button. So many of the case studies, I've read and implement changes around these crucial areas....
Jeff Domansky's insight:
Nice guide to improving ROI on ecommerce sites with simple fixes.
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So the question that comes to mind is “What has caused this unremitting demand for online commerce? So, what really drives the customers to visit a particular online marketplace and choose the same for purchase? What are the factors that make shopping both a comfortable and pleasurable experience for them? And, on what basis do they decide to revisit the portal or repeat purchase? Irrespective of how utilitarian the concept of online buying sounds, shopping either from a real or virtual platform does entail a splash of hedonism as also grants the whole affair a distinctive upmarket feel. That’s precisely why there are as many customers who shop purely to elevate their moods (and trigger the release of dopamine) as those who shop to meet their immediate needs without the pressure of wants influencing the purchase. At the same time, given the rapidly transforming global marketplace led by technological innovation and a furious digitization spree, online buying has to a large extent become inevitable....
Jeff Domansky's insight:
Some thoughts on ecommerce.
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If you are in the eCommerce market industry, you'll be smiling by the time you finish reading this article.
Jeff Domansky's insight:
Here's an interesting look at the future of e-commerce.
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Zip. Zazzle. Wow. These are all intimated psychological reactions in consumers that should occur when they visit your online store. But adding these to the mixing bowl when baking your ecommerce cake can prove to be troublesome. We’ll help you cut to chase with these 18 easy ways that you can make your home page snap, crackle, pop (no silly elves required).
Jeff Domansky's insight:
Wow your shoppers by using these 18 methods to spice up your ecommerce home page.
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E-commerce startups saw multi-year highs in funding and exits in recent quarters. We put together a periodic table of e-commerce to spotlight the top e-commerce startups, industry categories, exits, and investors .The table is meant to serve as a guide to navigate the key players in the space. The 131 companies and investors in the table were chosen using CB Insights data and analytics around momentum, financial health, and investor quality....
Jeff Domansky's insight:
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10
Jean-Pierre Blanger's curator insight,
August 1, 2015 10:27 AM
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10 
Zara Play's curator insight,
August 1, 2015 12:14 PM
These are 131 players in the e-commerce space that are worth watching. Recommended reading. 9/10
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When researching purchases in store, more than twice as many shoppers head for a website, rather than an app, on their smartphone. Questioned about how they use their mobiles in store, 47 per cent of respondents said they used their phone for sharing ideas, followed by 29 per cent who said they used it for comparing prices, with 20 per cent saying they used their phone for finding product information, and 17 per cent for sharing photos, taking pictures as a reminder, finding store location information, and browsing (with no intention to purchase)....
Jeff Domansky's insight:
70 per cent of UK shoppers have a smartphone, and 30 percent of smartphone owners have used their phone to shop in the last month, according to new research. Lots more insight for marketers and retailers.
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Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 per cent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted. With smartphones, desktops and tablets being used in a variety of combinations to research and make purchasing decisions, globally, more than 40 per cent of ecommerce transactions now involve multiple devices. Criteo analysed 1.4 billion individual ecommerce transactions totaling over USD 160 billion of annual sales globally. Mobile transactions in Southeast Asia now account for 27 per cent of all ecommerce transactions, with Indonesia at 34 per cent, Taiwan at 31 per cent and Singapore at 29 per cent. Globally, mobile transactions are predicted to reach 40 per cent by the end of 2015....
Jeff Domansky's insight:
Here's why mobile matters now and in the future - 40% of transactions globally on mobile by end of 2015.
Sebastian-Herrera's curator insight,
July 6, 2015 5:35 AM
una lectura de la tecnologia que todos tenemos en el bolsillo
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We all know that 2015 has scared everyone, and there are a lot of new eCommerce trends that are emerging in the market. We can say that it is a fun time to be in the eCommerce industry for all the businesses, who are thinking about turning their brick-and-mortar store into an online store. If you have decided to enter in the eCommerce market, there are numerous trends that you have to adopt to give tough competition to your competitors. Let’s have a look at 2015’s top eCommerce trends that you should check-out and adopts to give sturdy competition to your competitors....
Jeff Domansky's insight:
What's the ecommerce landscape look like? Mobile, Mobile and mobile
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Women may always be a mystery to men, but that need not be the case for retailers. Here is a closer look at how female consumers are navigating the retail sector right now that can help you land more sales with women shoppers.
Jeff Domansky's insight:
Women dominate in several key social channels and selling to them is an art retailers need to learn.
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In India, e-commerce has seen tremendous growth in recent years. Here are eight major things we learnt about online selling in 2014.…
Jeff Domansky's insight:
Flipkart shares its insight into e-commerce and the lessons are useful for retailers and online marketers everywhere. Good summary.
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In a world where the importance of mobile optimization is being increasingly vocalized, brands are still experiencing a low number of online sales and conversions through mobile products. A new study from Opera Software, however, aimed to better explain the shopping behaviors of consumers while browsing and buying through mobile and desktop devices. Opera Software’s report compared traffic and conversions through different platforms for each day of the week, and their research produced a few interesting discoveries. First off, while the holidays are always thought of as the most popular time of the year to shop online, Opera found that June was the month which experienced the highest global volume of traffic to mobile shopping sites. On a weekly basis, it appears that mobile traffic to ecommerce sites spikes on Sundays, while desktop traffic is highest on Mondays. Overall, shopping traffic tends to be more consistent and strong on weekdays; however, Friday experiences the lowest number of mobile visits. The company explains this phenomenon with a notion that shoppers tend to research and browse on their mobile devices on weekends, but add the the actual purchasing of the item to do their to do lists during the week....
Jeff Domansky's insight:
If you're a marketer, this online shopping research is essential reading. Learn which day of the week, which month and which platforms are critical to online marketing success. 9/10
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Before you’re going to (re)design your eCommerce store – either by starting from scratch or using an online shop builder – it’s crucial to take a look at other successful eCommerce designs that got their audience engaged through interactive user interfaces, eye-catching visuals, and good usability. To help you make your upcoming eCommerce project outstanding, here I’m going to analyze 10 amazing eCommerce websites that I believe are worth seeing. May be, not all of them are perfect for you, but I’m sure you’ll learn a thing or two from each of them. Also, check this article for more Shopify reviews. Let’s go through them one by one!...
Jeff Domansky's insight:
Valiable design and e-commerce lessons from these online retailers.
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Here are two image tips to help increase conversions on your ecommerce site.