Public Relations & Social Marketing Insight

2014 was the year we started to hear a lot about the implementation of the Internet of Everything. But 2015 will be the year it really goes mainstream. From SmartTVs to smart heating systems, like Nest, to the growth in wearables, we have seen more and more products becoming connected to the web. In September, The Guardian predicted that the upcoming Apple Watch was going to power the Internet of Everything and with the massive amounts of news coverage the Apple product received without even being released, it looks like 2015 will be its year.

For retailers, turning their entire retail shops into smart spaces is one way they are completing the circle between online and offline and pulling people into their stores. Using beacons, geolocation, push notifications and mobile apps, retailers are able to send personalised, hyper relevant and micro localised messages to their customers in-store. With more and more retailers using beacons and more customers now aware of the technology, sales are set to increase and revenues will see uplift from greater use of this up and coming technology. The challenge will be for companies to make the technology a seamless experience for customers and work on integrating it into their overall marketing strategy.