Public Relations & Social Marketing Insight

We all know that 2015 has scared everyone, and there are a lot of new eCommerce trends that are emerging in the market. We can say that it is a fun time to be in the eCommerce industry for all the businesses, who are thinking about turning their brick-and-mortar store into an online store.

If you have decided to enter in the eCommerce market, there are numerous trends that you have to adopt to give tough competition to your competitors.

Let’s have a look at 2015’s top eCommerce trends that you should check-out and adopts to give sturdy competition to your competitors....

How much is your customer worth?

One approach would be to re-focus acquisition strategy based on the Customer Lifetime Value or CLV. According to the 2015 RJ Metrics Benchmark report, a new e-commerce customer is worth, on average, $154 in their first year. This number varies by type of retail. For instance, the categories of housewares, food and drugs tend to be above this average.

What is more interesting is that only 32 percent of these new customers are likely to make a second purchase in their first year. The report also reveals that the top 1 percent of customers are worth 18 times more than the average customer, which equals about $2,772.

Armed with this information, an e-tailer can easily calculate ROI on programs targeting new customers vs. programs targeting your biggest fans—the top 5 percent....