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Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....
Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it. Here are five approaches you can use when creating your email follow-up sequences. These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time. Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....
To grow your email list, you don’t need a ton of traffic. In fact…you don’t even need a website. It’s true. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools: - A landing page - An email service provider (like ConvertKit, Aweber, or MailChimp) - An opt-in offer or content upgrade - The strategies I’m about to teach you in this guide....
One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time. If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc. Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%. In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
Once you build an audience (of email subscribers), anything is possible.
The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make.
In fact, a McKinsey study reveals that email is a whopping 40 times more powerful at acquiring new customers than Facebook and Twitter combined. On top of that, the average email-based order’s dollar value is 17% higher than social media channels.
That’s the good news.
The bad news is … getting your visitors to sign up is a struggle – one that many online marketers never overcome.
That’s why I’m going to share 11 proven strategies you can start today to build your email list like crazy....
The three Miami experiments show that as long as people think information is personalised to them they are interested – even if there is no actual personalisation. The “Dear First Name” error is not a problem if the remainder of the email contains information that is of interest to the recipient. Because of this, they think the material is personalised.
Of course, this assumes you know the real interests of your target customers. This is where web technologies let marketers down. Web page advertising, for instance, uses past browser history to target adverts to people. However, it becomes incredibly annoying when you always see advertisements for items you have already purchased. No longer is the advertising about something in which you are interested. As a result, it is like calling David by the name Kevin.
Similarly, many e-commerce sites use visitor purchase history to present a page of options that is “personalised”. However, this frequently fails. If you have been shopping for gifts for a friend at an online retailer you are not that interested in the items yourself. Hence, the so-called “personalised” page is nothing of the sort. It would be better suited to your friend.
For marketers, there is another problem. People do not like their activities being tracked. In one study conducted by Adobe more than two-thirds of people say it is “creepy” when websites track their activities. Increasingly, too, web browsers offer private browsing and Internet security suites are preventing the data from being collected in the first place. The result, inevitably, is going to be that just as marketers start to be able to gather more information to provide greater levels of web personalisation, users are going to stop that from happening....
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.
In this post, I will show you how to achieve those results.
Email is one of the best channels at your disposal for marketing your online store. Emails drive traffic, supplement your content marketing, and outperform both Twitter and Facebook for generating sales.
This post is about one of the most important types of emails that you can send out: the “Welcome.” They’re the types of emails you get usually when you submit your email address to an online store....
That’s why you should make your welcome emails great. To make it easy for you, we've put together 13 examples of amazing welcome emails (including their subject lines), as well as three templates that you can steal, and finally the apps you can deploy to make your emails the best that they can be....
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Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....
No matter what industry you’re in, you always look at the top-dogs and think, “Man, I wish I had their resources.” Hundreds of employees. Thousands of social media followers. Millions of dollars in budget. It seems like they can do everything better and quicker than you. But when it comes to email marketing, a lot of times it’s they who envy you. For example, did you know 26% of the most well-known sites don’t even send a confirmation or welcome email? Guess they didn’t want those new subscribers to stick around, anyways. Or how ‘bout the 37% of marketers at bigger brands that wish they could switch email service providers, but they can’t because “they feel stuck with their current provider.” Feels nice to have options, doesn’t it? That’s why I dug into 106 of the top sites (most visited, biggest fan base, hot risers, etc) across the biggest industries on the internet to see what was really going on in the world of email marketing....
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them. Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy. Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business. The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...
There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.
“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.
That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....
An email signature can be more than a goodbye salute. Do it well and your recipients will pause for a second before they send it on its way to the trash. Do it creatively and the signature could be a memorable gem in a cluttered inbox.
Just like beautiful business cards, email signatures can help kickstart a conversation, attract a mentor, or help you raise money for charity. Email signatures are the simplest communication devices, but they are also the most ignored part of emails....
You know what tips buyers off that the email they're reading is a sales pitch?
"Hi, My name is John Smith, and I'm a sales rep at Company."
Yup. That'll do it.
While you should never actively hide the fact that you're a salesperson from buyers, there are far more creative and engaging ways of opening sales emails than the standard name-and-company introduction. "Hi, I'm a salesperson" encourages readers to hit "delete" immediately, which is a shame because you probably have something valuable to offer. Changing up your opening lines to position yourself as a consultant, business expert, or interested party will do you justice and keep the prospect reading.
If you're struggling to think of alternatives to the standard opening line, take one of these for a spin and see how they perform for you. ...
Exactly a year ago I had 10 people subscribe to my email list each month. I let out a big sigh and thought, “How am I going to go from 10 to 10K?”It seemed pretty daunting, and I thought, “Why bother? Who even reads emails?”You’re probably thinking the same thing....
Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?
Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.
What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.
To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....
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Check out 15 top-notch email marketing examples -- and learn what makes them so effective.