Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15 of the Best Email Marketing Campaign Examples You've Ever Seen

15 of the Best Email Marketing Campaign Examples You've Ever Seen | Public Relations & Social Marketing Insight | Scoop.it

Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices.


And above all, emails must contain a meaningful call-to-action.


After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it.


You probably receive enough emails as it is, and it's tough to know which newsletters are worth subscribing to, so we've curated a list of some of our favorite examples. Read on to discover some great email campaign examples and what makes them great -- or just skip ahead to the brands you already know and love....

Jeff Domansky's insight:

Check out 15 top-notch email marketing examples -- and learn what makes them so effective.

Bart van Maanen's curator insight, July 23, 2017 8:26 AM
Jaja, afkijken helpt.
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15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) - Sumo

15 Actionable Strategies to Grow Your Email List (Even If You Have No Traffic) - Sumo | Public Relations & Social Marketing Insight | Scoop.it

To grow your email list, you don’t need a ton of traffic. In fact…you don’t even need a website. It’s true. I mean, you should have a website eventually so you can create content and add consistent value, but you could grow a huge, 5-digit email list with four simple tools:


- A landing page


- An email service provider (like ConvertKit, Aweber, or MailChimp)


- An opt-in offer or content upgrade


- The strategies I’m about to teach you in this guide....

Jeff Domansky's insight:

No traffic? Here’s how to build an email list without a website or any traffic to rely on. Smart tactics to consider.

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The State of Email in 2017: Email Marketing Stats Across Each Industry

The State of Email in 2017: Email Marketing Stats Across Each Industry | Public Relations & Social Marketing Insight | Scoop.it

No matter what industry you’re in, you always look at the top-dogs and think, “Man, I wish I had their resources.” Hundreds of employees. Thousands of social media followers. Millions of dollars in budget. It seems like they can do everything better and quicker than you.


But when it comes to email marketing, a lot of times it’s they who envy you. For example, did you know 26% of the most well-known sites don’t even send a confirmation or welcome email? Guess they didn’t want those new subscribers to stick around, anyways.


Or how ‘bout the 37% of marketers at bigger brands that wish they could switch email service providers, but they can’t because “they feel stuck with their current provider.” Feels nice to have options, doesn’t it?


That’s why I dug into 106 of the top sites (most visited, biggest fan base, hot risers, etc) across the biggest industries on the internet to see what was really going on in the world of email marketing....

Jeff Domansky's insight:

Here’s how the top sites use email marketing in 2017. Lots of learning! Recommended reading for marketers. 9/10

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