Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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8 Email Marketing Case Studies That Contradict "Best Practices"

8 Email Marketing Case Studies That Contradict "Best Practices" | Public Relations & Social Marketing Insight | Scoop.it

There’s nothing I love more than a universal best practice getting unequivocally bashed in by a niche case study.

“Best practices” are your baseline. They are the Wordpess theme template of your marketing efforts. If you stop at best practices, you haven’t really done any marketing yet.

That’s why today, we’re going to be looking at 8 email marketing case studies that contradicted best practices to get better results. We’ll look at why they worked and how they might apply to your business....

Jeff Domansky's insight:

Useful email lessons for marketers.

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How to Make Cool Gmail Signatures Right from Google Drive

How to Make Cool Gmail Signatures Right from Google Drive | Public Relations & Social Marketing Insight | Scoop.it

An email signature can be more than a goodbye salute. Do it well and your recipients will pause for a second before they send it on its way to the trash. Do it creatively and the signature could be a memorable gem in a cluttered inbox.


Just like beautiful business cards, email signatures can help kickstart a conversation, attract a mentor, or help you raise money for charity. Email signatures are the simplest communication devices, but they are also the most ignored part of emails....

Jeff Domansky's insight:

Google Drive gives you the tools to bring your signatures to Gmail without any bother. Try this simple but effective marketing tip.

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How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox

How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox | Public Relations & Social Marketing Insight | Scoop.it

At CreativeLive, I'm constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of cold emails to people who are extremely busy.


Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more.


However, it didn't happen overnight. In fact, it wasn't until I had my own active blog and community of people reaching out to ask for help that I realized how poorly some of my emails must have come across. After hundreds of emails and countless hours of real-world practice, here are my top ten tips for emailing -- and getting a reply from -- really busy people. ...

Jeff Domansky's insight:

Want to connect with an influencer? Learn ten helpful tips for emailing really busy people.

rodrick rajive lal's curator insight, January 21, 2016 11:48 AM

In times when we are deluged by thousands of e mails, most of them junk mails, how do you really write an e mail that really stands out? This article provides some very pertinent tips that will surely make your mails stand out!  While most of us are adept in shooting thousands of mails on the spur of the moment, few of us spend time on thinking about the subject. In many cases, having an authoritative voice is beyond us as we adopt an almost wheedling tone. How often do we attempt make the receiver of our mails like us without appearing to be rather arrogant,? Sometimes our mails can be as impersonal as though we were addressing a rock.  One of essential elements that make our e mails stand out is a voice. Excess of formality will surely make our mails seem rather dull and  mechanical.

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800+ Free Email Marketing Templates To Use For Your Business | UpCity

800+ Free Email Marketing Templates To Use For Your Business | UpCity | Public Relations & Social Marketing Insight | Scoop.it

Ready to kick off your email marketing campaign? After our list of 25 free (or cheap) email marketing web apps on Tuesday, you should be ready to roll! But wait—you need a kick-a&$ template first. Most email applications let you choose from one of their available templates or add your own custom code. If you’re leaning towards the code-your-own route but aren’t quite sure where to start, a ready-made but customizable template is the perfect jumping off point.


Of course, many of those rocking email marketing applications we told you about the other day offer free templates for their customers to use. But you might choose to look around if you don’t quite find what you’re looking for. Here are a 10 impressive resources offering up some fancy email designs (more than 800 templates combined!) for your use—in any email application....

Jeff Domansky's insight:

It's a content marketing motherlode from UpCity. 

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