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Today’s post is from campaign monitor. it’s based on data they’ve collected from over 2.2 million campaigns delivered by campaign monitor. from their data set they have come up with some noticeable rules of thumb that may help you increase the effectiveness of your email marketing. use these findings for navigation on what to test next.
...So, we took a subset of campaigns that were sent to an average of 100,000 subscribers and that generated at least 50% opens and/or 5% clicks (relative to recipients), and we reviewed them, in addition to some examples from email marketing gurus, to see if there were any commonalties...
This post features valuable insight into email best practices and what is working today compared to the past.