Public Relations & Social Marketing Insight

You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?”

I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful.

So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. 
To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.

The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 11 great email examples that cleverly use personalization....

With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox.

Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic.

But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available.

In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...

We reached the point where we were growing an email list bigger and bigger and bigger with no real end game in sight.

What did we plan to do with all these email addresses once we had them?

Good question.

We didn’t have an answer, so we stopped trying to add more.

We had lots of different ideas, and people have been so gracious to share their thoughts on what we could be doing (I’d love to hear from you in the comments, too, if anything comes to mind).

Here’re a few suggestions we thought over...

When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles  of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.

Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....

Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.

Almost 70% of internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.

Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services....