How to Understand Consumer Email Behavior. A must Read. | Public Relations & Social Marketing Insight | Scoop.it

Since Email is still and probably will be for some time, the most powerful way to reach our customer base, doesn't it make sense to understand how to use this medium to its fullest potential?


Late last week Michael Essany and his team of researchers reached out with results from a new survey of 1,000 U.S. internet users on email behavior.


The report uncovered a number of interesting findings worth noting for email marketers and digital advertisers everywhere....