Public Relations & Social Marketing Insight

You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?”

I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful.

So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....

When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles  of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.

Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....

With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox.

Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic.

But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available.

In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...

If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.

It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. 
To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.

The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 11 great email examples that cleverly use personalization....