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These are three compelling reasons I’d advise against using LinkedIn to foster cold email introductions. What would I suggest instead? - Find your target's business email address using the tools listed here. - Write a value-based email introduction. Make sure it covers in no more than four two-line paragraphs why they should reply to you. - Send it to the prospect's business email address. - Revise your email to remove any self-serving language. - Imagine I’m going to pay you $1000 for every word you remove from the email. Take out as many as you can. I owe you at least $10k right? - Send the email.
Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value to the prospect while putting the salesperson back on her radar. She’ll want to restart the sales conversation -- so it’s a win-win....
What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above. If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%....
With email marketing technology used by more than 80% of B2B and B2C companies, there’s no reason to believe that this type of communication is going away anytime soon. For this reason, it’s time to embrace your inbox. Gmail has long been my favorite email service. There are many reasons for this, including the fact that marketing professionals can use the program as a means of growing their blog’s traffic. But, you won’t get much out of Gmail, in its most basic form. Instead, if you want to turn it into a powerful marketing tool, then you need to consider the many plugins that are available. In this post, I’m going to examine 10 Gmail plugins all that marketing professionals should consider implementing in the months to come. Let’s take a look at the list. ...
Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called "dead," "not dead, evolving," and even "dead, again." But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier....
At one point or another, we all need inspiration to do our jobs better. It doesn't matter whether you're a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college -- we all need examples of outstanding content. It helps us get through creative ruts, make the case to our boss for experimentation, and improve our own marketing.
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
You probably found this post after looking through several others searching for areal answer to the question, “When is the best time to send email?” I say it that way because lots of sources out there provide the same answer: It depends. And that answer isn’t especially helpful. So read assured, you’re going to find the information you need in this post. And you’ll also get a lot more....
If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%. In about a month of working together I created a single email template that got them more than 16 new customers. But before I reveal the template, let's dig into what was wrong with their previous approach....
And boy is it easy to lose control. After all, email is one of the top ways we communicate with a lot of the people in our lives, from our best friends to people we've never spoken with before. Many of us get bombarded by new emails on a regular basis, and it's stressful to know that we might be missing out on the truly important stuff amid the flood of less pertinent stuff.
Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. Try 'em out, and help pave your own way to a more productive and less stressful email experience....
If you're anything like most people, you can probably rattle off 100 different things you'd rather do than dig through your inbox.
It starts to feel like a chore because what's in there isn't very interesting. In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus.
To overcome this, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.
The best part? Email personalization doesn't need to be insanely complicated to resonate with recipients. To see what I mean, check out these 11 great email examples that cleverly use personalization....
An email signature can be more than a goodbye salute. Do it well and your recipients will pause for a second before they send it on its way to the trash. Do it creatively and the signature could be a memorable gem in a cluttered inbox.
Just like beautiful business cards, email signatures can help kickstart a conversation, attract a mentor, or help you raise money for charity. Email signatures are the simplest communication devices, but they are also the most ignored part of emails....
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When it comes to email marketing, Chris Brogan literally owns a day of the week.
The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and countless others has a Sunday email newsletter that is the stuff of digital legend.
And what's most fascinating is that Brogan's approach to email marketing isn't one many would consider emulating, let alone on the scale he does each week. Also, his views on the size of one's email list seem to go against what many consider the Holy Grail of email marketing - the bigger the list, the better the results.
Most businesses know they should be following up leads with a good email autoresponder sequence. However, many simply don't know what to write in their emails, and so they never get around to it. Here are five approaches you can use when creating your email follow-up sequences. These approaches will help you stay top of mind without boring or annoying your prospect with the same message every time. Since these are frameworks, not scripts or copy-and-paste templates, you can adapt these to suit virtually any product or service in any industry....
I’ve never understood web sites that subject visitors to a giant pop-up the moment they arrive demanding their email address. The strong-arm tactic is often used before visitors have even had a chance to read whatever article they came to read. And it’s only the starting gambit. Marketers have a whole grab-bag of passive-aggressive tricks to choose from: pop-ups, slide-ins, scroll-downs, welcome mats, sticky bars, on-exit intents, home gates, takeovers, bait-and-switch freebies, etc. They all boast high conversion rates. They’re all promoted ad nauseam in content marketing listicles. And yet many of these tactics are really, really annoying to the very audience that marketers are trying to engage. Money Lab put together a funny parody landing page, “I Want Your Email Address”, that mashes all of these tactics together....
Most of the time, inspiration is easy to find because most marketing content is publicly available. You can scour the internet or go on your favorite social network to see what your connections are talking about.
But there's one marketing channel that is really, really hard to find good examples of unless you're already in the know: email. There's nothing casual about it -- you usually need to be subscribed to an email list to find great examples of emails. And even if you're subscribed to good emails, they are often bombarding you day after day, so it's hard to notice the gems.
Download our free guide here to learn how to create email marketing campaigns people actually click.
Because it's so difficult to find good email marketing examples, we decided to do the scouring and compiling for you. Read on to discover some great emails and get the lowdown on what makes them great -- or just keep on scrolling to get a general feel for each. However you like to be inspired is fine by us!...
Every Monday morning, you find yourself sitting down to send 10-15 emails to people you’d love to get responses from. Maybe they are cold prospects, or potential joint venture partners, or press outlets you’re hoping to get coverage in. Regardless of why you email, to ultimately get what you want the other person has to open and reply to your email, lost in the over 205 Billion emails sent per day according to Radicati Group. Over the past 2 months, for every 100 emails I sent to influencers, A-Listers, and CEO’s, 97 were opened and 92 were replied to, using 3 nifty secrets built into this tool called Send Later for Gmail....
One of the biggest reasons list building is so important is that you’re creating an ever-growing pool of views, comments, shares, and sales that can be tapped into at any time. If you write an epic post today that goes semi-viral and receives 50,000 views, that’s amazing, but what happens next week when you write your next post? If you have a solid email capture system in place, you now have 5-10% of those views returning to read, share, comment, purchase, etc. Plus, you have a valuable asset – a lead list you can pitch products and services too. If you know what you’re doing with email marketing, you can make a killing from an email list. And if you don’t, you can still do pretty well. Email subscribers convert like crazy....
This blog post is all about examples of great emails—emails that are so effective, inspiring, and compelling that readers couldn’t resist the urge to engage with them. Each email is an opportunity to generate leads, further educate your prospects, close customers, and support your evangelists. It’s a chance to move the reader out of their inbox and onto a path to read more, subscribe, sign-up or buy. Email marketing can be an incredibly valuable communication channel for your business. To drive real results—results measured in dollars and cents—an email marketer has to send emails that add value to the readers and benefit their own business. The three emails below were all sent by HubSpot customers and achieved OUTSTANDING results. There will be context on why each email was so successful individually, but it’s worth pointing out two things that all of them have in common...
Sales emails are difficult to get right. They’re time-consuming to write, time-consuming to tailor, and aren’t guaranteed to pay off.
But it’s time to stop thinking about email as a necessary evil. Yes, writing good email is a skill that must be practiced, but once you master it you’ll be deploying effective messages in no time.
Luckily, we’ve got your back....
We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought.
Until one December morning when our metrics plummet. It must be a mistake.
Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.
To combat this, we decided to look at 4,513,689 emails to analyze exactly how the holidays impact our one-to-one emails. The presentation below reveals all our never-before-shared insights.
Let's explore....
How do email campaigns' open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry?
To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including promotional emails, content-based newsletters, automated emails, and transactional messages.
Below, key findings from the analysis. To see definitions of the metrics, as well as how performance varies by region, check out the full report....
When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. One of the Cialdini principles of persuasion applies here: if you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.
Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device. Here are the can’t-miss components of successful email design....
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Sales prospecting on LinkedIn is no longer an effective strategy. And, here's a better way.