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Public Relations & Social Marketing Insight

Social marketing, PR insight & thought leadership - from The PR Coach

Curated by Jeff Domansky

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From www.melissaagnescrisismanagement.com - July 22, 2013 11:52 AM

Jeff Domansky's insight:

Melissa Agnes shares some smart thinking around creating your own internal communications app for use in a crisis. Makes a lot of sense as a backup tool as long as you plan for the possibility of no Internet access by some or all crisis. Worth exploring by all crisis and internal communications managers.

Elaine Li's comment, August 22, 2013 7:47 AM

Hi, Steven, thank you for share this article. This is article talking about the benefit of using mobile apps for your internal crisis communication. Everyone need communicate with each other. People can communicate with each other through Internet, mobile phone or computer. I agree with Steven’s insight, not everyone have a computer with him or her all the time, but people have smartphone with Internet. Internet is a great tool for lager international organization that has employees all around world. So creating an app designed for company internal communication will let employees to improve their work efficiency. Use mobile apps allow works to contact to their team member at any time, send message and notification at particular time, share image, link and video and this app also can include some unique functions for your business. Using mobile technology for internal crisis communication can bring many benefits for the company and works.

Yujue Wang 1250401's comment, August 23, 2013 12:24 AM

This is a good insight, mobile phone is getting more and more handy these days especially when everyone has smart phone on them, the internet access become another way of easy and cheap way of communication. We all know how hard and expensive it is to make a call overseas not to mention we have to calculate the time difference, so I totally agree to making a phone app that can help during unpredicted circumstances especially for big business that have companies all over the world. I also agree with the facts that worker need to have effective communications and if a phone call is missed it might delay things for days while a phone apps can hold the information and wait until someone read it when they get a chance. When it comes to internal crisis communication I think a multipurpose phone app can actually bring a lot of benefits for communication in a business.

Gladstone Leslie Samuel, PMP's curator insight, September 11, 2014 10:24 AM

Mobility is the key in the current context.

Benefits of Using Mobile Apps for your Internal Crisis Communications