Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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15-Seconds Blog: Safeway Bags Some Bad Publicity

15-Seconds Blog: Safeway Bags Some Bad Publicity | Public Relations & Social Marketing Insight | Scoop.it

Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918.  The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway.  Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.

One of the employees about to get canned -- a young fellow named Steve Yamato --  made a humorous SciFi video which showed dragons, monsters, asteroids etc squashing Dominick's employees and he titled the mini flick: "Thanks Safeway."  Then he posted it on YouTube.

When Yamamoto arrived for his last day of work -- he was told that he was suspended.  Huh?  He (and 6600 other people) were going to be cashiered anyway - but Safeway decided to mop the floor with him as an example for remaining employees perhaps...

Jeff Domansky's insight:

Safeway gets some well-deserved bad PR!

Lori Wilk's curator insight, December 31, 2013 8:21 PM

What a difference a blog makes.....

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The Secret to Marketing that's Impossible to Copy

The Secret to Marketing that's Impossible to Copy | Public Relations & Social Marketing Insight | Scoop.it

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this:


While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with friends. It was the personality of the company’s people shining through.


Wistia offers an incredibly comprehensive guide on how to make incredible marketing videos for your company, but there’s one vital ingredient to successful marketing that can’t be taught in an instructional video.Today, it’s company culture that creates marketing messages that spread. It’s that secret sauce that’s impossible to replicate....

Jeff Domansky's insight:

Great message: What really counts in marketing is company culture.

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