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When Shane Atchison took the job of CEO at Possible Worldwide in April, he needed a way to get in sync with 1,100 people across 32 offices.
...How do you build a sense of community when you’ve got people from Poland and Budapest and Moscow connecting with people in Cincinnati or Seattle? “You can’t fly everyone around and say, let’s be friends," says Atchison....
The corporate intranet was okay for sharing templates and forms but terrible for sharing knowledge. Atchison figured he could kill both problems with a social network. Not Facebook, not LinkedIn, not Tumblr or National Field, but a brand new one, built specifically for them....
CoLab's Four Main Features
The three main parts--library, people directory, and social--wound up becoming four, with the “social” component comprising two separate features. Now, the four main features of CoLab look like this:
Pulse (a curated home page featuring internal posts and status updates)Perspectives (a full social feed of posts and status updates)People (a company directory complete with social profiles)Library (a knowledge sharing network)...
If you're a PR, internal communications or employee comms pro, this story is a must read. It's about inspiration, the desire to enhance comms across 32 offices around the world and what can happen when you use social media tools creatively. What an impressive result!