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Employee advocacy is taking corporate communications by stormr.
Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.
Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. Don't sack your spokesperson, but it's definitely time to give your employees the forum they deserve....
Consider the critical risk-reward of employee social media strategies. Not as simple as suggested as many marketing and PR fails show.