The Art of Corporate Storytelling | The Social Workplace | Public Relations & Social Marketing Insight | Scoop.it

Who doesn’t love a good story? I know I do. Especially one that inspires me to think differently or incites me to do something.


I also like to find stories elsewhere… especially ones that have personal meaning to the people who tell it. Every company has a story and the best way tell it is through the people who LIVE it.


In a recent post, O.C. Tanner says “every team has a narrative, and every company could do better at incorporating storytelling into recognizing their employees. Whether your company has an epic story, a storied history, or has a vision of the future, the way you recognize your employees’ efforts and contributions should be tied to the stories you tell....