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Communication must be leadership driven, credible and carried out by everyone.
Within business communications, the newest buzzwords of "strategic communication" continue to leave some asking, "What exactly is this stuff?"
Practiced and honed within the U.S. government for several years now, the plainest definition of strategic communication (or StratComm) is: "A series of words, actions and images designed to achieve a desired effect."
As an overall strategy, everything should flow from your company's strategic communications plan: marketing, advertising, public relations and internal communications....
