Public Relations & Social Marketing Insight

Employee advocacy is taking corporate communications by stormr.

Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media.

Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. Don't sack your spokesperson, but it's definitely time to give your employees the forum they deserve....

The infographic that we put together has some pretty shocking statistics in it, but there are a few common themes. Employees feel overworked, overwhelmed, and they don’t like what they do. Companies are noticing it, with 75% of them saying they can’t attract the right talent, and 83% of them feeling that their employer brand isn’t compelling. Companies that want to fix this need to be smart, and patient.

This doesn’t happen overnight, but like I mentioned, it’s easy to do. Being patient might be the hardest thing for companies, and I understand how frustrating it can be not to see results right away, but it’s important that you invest in this, because the ROI of employee engagement is huge.

Here are 4 simple (and free) things you can do to get that passion back into employees. These are all based on research from Deloitte....

Now more than ever, brands are influenced not by the ads or image they put out to the public, but what consumers are actually saying about the brand.

... Leading brands are turning to employees to amplify brand content, engage on behalf of the brand, curate content, listen to conversations, and even to help with recruiting. Employees have unique experience and expertise that can be extremely valuable to customers and prospects.

Check out these numbers from Cisco’s employee program:

-  Employees have 10x more followers vs. corporate accounts. Plus only 2% of the employee’s audience overlaps with the audience of the corporate accounts.

-  Employees share 29% more URLs about the company vs. corporate accounts

-  Employees URL reach is 2x vs. corporate accounts...

What started as a phenomenon on a more personal level is now extending its reach to work and offices.

There’s a great quote from Confucius:

“Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand."

People will more readily help bring to life the changes that they are involved with.

How are you involving your people in the changes that need to be implemented?...

Owned media, paid media and earned media have made up the content marketing tripod for a long time, but now the stool has a fourth leg: employed media. Find out how you can give your content effort...

...A while back, I wrote a post on the concept of a Center of Content Excellence — a new discipline and resource charged with propagating the power of content marketing, maintaining standards, and reducing duplication of effort.

Employed media is an important part of any Center of Content Excellence.

The idea is simple: If all sorts of folks in your company would and could use your great content in their interactions with the world, they’d amplify its impact many times over....

Do you think your employees love their work? Think again! These are the telltale signs that your employees are starting to disengage. ...