Public Relations & Social Marketing Insight

I’ve “sold” this marketing process to companies that hired me as a consultant. Now, I’m giving it away in this post. What you will read is applicable for solopreneurs as well as teams of 10+ marketers.

Before we begin, let’s assume every marketing campaign goes through 4 phases. (I call them discovery, traction, maximization, and King of the Hill.) By creating a process that addresses all 4 phases, we focus our marketing on definable goals. It helps us work smarter, not just harder.

To grow 7-figure companies rapidly, speed is obviously key. Every marketer aspires to be fast, so here’s how I erase a common bottleneck: my marketing rarely depends on outsiders. For example, rather than waiting for engineering and design teammates to build needed technology, my marketers cobble together the technology by using off-the-shelf solutions like Unbounce and Zapier....

Jack Ma transformed China’s export economy with Alibaba, the retail giant poised to overtake Walmart with the biggest market debut in US history.

Jack Ma, China’s leading internet entrepreneur, once described himself as a “crocodile in the Yangtze”. The technology chief was busy discussing the battle between Alibaba, the online shopping company he founded, and eBay, the global auction site which used to dominate the Chinese shopping market.

“If we fight in the ocean, we lose; but if we fight in the river, we win,” he claimed. He proved his point when Alibaba’s Taobao auction site overtook eBay’s Chinese business and left it for dust. But that is not the only way Ma’s colourful analogy resonated.Ma has also demonstrated a crocodile’s ability to stalk his prey largely undetected....