Public Relations & Social Marketing Insight

I’ve “sold” this marketing process to companies that hired me as a consultant. Now, I’m giving it away in this post. What you will read is applicable for solopreneurs as well as teams of 10+ marketers.

Before we begin, let’s assume every marketing campaign goes through 4 phases. (I call them discovery, traction, maximization, and King of the Hill.) By creating a process that addresses all 4 phases, we focus our marketing on definable goals. It helps us work smarter, not just harder.

To grow 7-figure companies rapidly, speed is obviously key. Every marketer aspires to be fast, so here’s how I erase a common bottleneck: my marketing rarely depends on outsiders. For example, rather than waiting for engineering and design teammates to build needed technology, my marketers cobble together the technology by using off-the-shelf solutions like Unbounce and Zapier....