Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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This Instagram Influencer Used Social Media to Build an Eight-Figure Home Based Franchise Business

This Instagram Influencer Used Social Media to Build an Eight-Figure Home Based Franchise Business | Public Relations & Social Marketing Insight | Scoop.it

In 2013, while sitting at a bar with a friend, Danny Nieves had a thought. He was helping a friend advertise his Cuban restaurant and told him that he would post his menus onto doors by rubber-banding them to doorknobs in his neighborhood.


The idea was a hit. It garnered local attention and had business booming at his friend's restaurant. This bright idea spawned into the thought that, if it could work for his friend's Cuban restaurant, maybe other nearby restaurants would pay him to add their menus to doorknobs. Nieves got to work. Stapling together menu after menu, he began dropping them off on every single doorknob he could.


The business idea saw explosive growth. Sales for those restaurants skyrocketed and he knew he was onto something. But he hated stapling together the menus and having to attach them one by one. However, it was at that bar, scrawled on a drink napkin, that he planned out his approach, detailing how he would saturate the homes with advertisements....

Jeff Domansky's insight:

This Instagram influencer used his social media platform to help build an eight-figure home-based franchise business.Nothing like a social success story.

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The Entrepreneur Beating Amazon At Same-Day Delivery | Fast Company

The Entrepreneur Beating Amazon At Same-Day Delivery | Fast Company | Public Relations & Social Marketing Insight | Scoop.it
Carmeli argues that with all the fretting of Amazon’s ability to chew up smaller, or less agile retailers, the companies themselves are missing a huge opportunity to gobble up Amazon’s share of their market. "They have one thing Amazon doesn’t," Carmeli contends, "their inventory is within five miles of 90% of the population."So while Amazon is scrambling to build distribution centers and pumping up algorithms to anticipate orders and deliver by drone, Carmeli says retailers have the power to enable same-day delivery already....
Jeff Domansky's insight:
Retailers are worried about competing with Amazon, but the cofounder of a crowd-sourced, same-day delivery service has figured out another way.
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Fifteen basic tech skills all entrepreneurs should have

Fifteen basic tech skills all entrepreneurs should have | Public Relations & Social Marketing Insight | Scoop.it
What are the baseline tech skills every entrepreneur should have before starting up? Here's a helpful checklist as a starting point for every small business entrepreneur.
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Rescooped by Jeff Domansky from SEO,SMO,Social Media,Internet Marketing and Google Updates
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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Public Relations & Social Marketing Insight | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya
Jeff Domansky's insight:

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

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This Entrepreneur Skipped College and Made $1,037,100 In Five Months

This Entrepreneur Skipped College and Made $1,037,100 In Five Months | Public Relations & Social Marketing Insight | Scoop.it

Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off.


Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.


After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam....

Jeff Domansky's insight:

The Million Dollar Homepage is a successful gimmick that proves success has no formula. Sometimes it just takes an idea. Fun story.

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We listened to the people, not the problem | Medium

We listened to the people, not the problem | Medium | Public Relations & Social Marketing Insight | Scoop.it

We are about to launch our second product (HookFeed), but it’s not our second launch. We’ve been doing countless mini-launches (alpha versions) for months now with both HookFeed and Minimalytics — and we keep making the same damn mistake:


Giving users too many choices…Below, I’ve illustrated our mental excursion from key iteration to key iteration across both products in search of simplicity.


TLDR: We’ve been reminded (brutally) that as product people we need to make the hard choices up front if we want any of our products to succeed. The vocal minority isn’t usually right and ultimate flexibility isn’t really what people want or need....

Jeff Domansky's insight:

If you're an entrepreneur or start up, and you can only read one article this week, this is the one! Joelle Steineger tells how she and her partners overcomplicated the hell out of both of their products. The results were disastrous and just as difficult to avoid the second time around. Great business storytelling and lessons. Highly recommended. 10 / 10

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7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity

7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months - Clarity | Public Relations & Social Marketing Insight | Scoop.it

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months.


If you had 18 months to make a million dollars, what would you do?


One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.


Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?


Winter built a $12M run rate in 18 months for his startup


He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand


Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq...

Jeff Domansky's insight:

Insight and inspiration... and a great reminder that social business can succeed.

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The Best Advice I’ve Learned Running My Business…

The Best Advice I’ve Learned Running My Business… | Public Relations & Social Marketing Insight | Scoop.it

Running a business, especially in the early days of getting it up and running, can be a tough and lonely endeavour.

 

It is in the nature of many new entrepreneurs, to only listen to their own voice, and to initially not take advantage of the advice of others who have gone before them.

 

This good article, provides tips from 59 small business owners and entrepreneurs, and any entrepreneur should find several that will be very useful to them as they progress on their own journey.


Via Daniel Watson
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