Carmeli argues that with all the fretting of Amazon’s ability to chew up smaller, or less agile retailers, the companies themselves are missing a huge opportunity to gobble up Amazon’s share of their market. "They have one thing Amazon doesn’t," Carmeli contends, "their inventory is within five miles of 90% of the population."So while Amazon is scrambling to build distribution centers and pumping up algorithms to anticipate orders and deliver by drone, Carmeli says retailers have the power to enable same-day delivery already....