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Alex Tew didn’t give a damn about paying his “dues.” At 21, he was about to start a three-year business management course at the University of Nottingham . . . but there was one significant problem: money. He didn’t want to be saddled with ridiculous student loan debt he would work years to pay off.
Most students his age just shrug and accept that society “requires” them to play by the rules. Tew’s mind was in a completely different place.
After brainstorming ideas to make some extra income to pay off the loans quickly he decided to launch a basic website that would sell one million pixels on the homepage to advertisers for $1 each. A truly strange idea in 2005 that has since been copied ad nauseam....
The Million Dollar Homepage is a successful gimmick that proves success has no formula. Sometimes it just takes an idea. Fun story.