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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Rewriting Cheezburger Saved My Life | Ben Huh

Rewriting Cheezburger Saved My Life | Ben Huh | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - November 23, 2014 1:12 AM

I am Ben Huh. The LOLcats guy. The story of our new app is one of success, reward, failure and redemption.


I want to tell you the entire story of how this app came to be, with all the guts and gore. Though the app itself was designed to entertain you, much of its development was anything but. Yet I believe that the story of this product is the universal story of entrepreneurship. To me, this release is my redemption.


Entrepreneurs usually share only the happy, proud announcement of a new product. We sweep aside the failures that hounded us along the way, as if we believe that a celebration is no time for honesty. Yet every new product has a painful history....

Jeff Domansky's insight:

A moving story and Ben Huh's redemption. recommended reading for entrepreneurs and start ups. 9 / 10

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We listened to the people, not the problem | Medium

We listened to the people, not the problem | Medium | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - September 8, 2014 4:02 AM

We are about to launch our second product (HookFeed), but it’s not our second launch. We’ve been doing countless mini-launches (alpha versions) for months now with both HookFeed and Minimalytics — and we keep making the same damn mistake:


Giving users too many choices…Below, I’ve illustrated our mental excursion from key iteration to key iteration across both products in search of simplicity.


TLDR: We’ve been reminded (brutally) that as product people we need to make the hard choices up front if we want any of our products to succeed. The vocal minority isn’t usually right and ultimate flexibility isn’t really what people want or need....

Jeff Domansky's insight:

If you're an entrepreneur or start up, and you can only read one article this week, this is the one! Joelle Steineger tells how she and her partners overcomplicated the hell out of both of their products. The results were disastrous and just as difficult to avoid the second time around. Great business storytelling and lessons. Highly recommended. 10 / 10

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Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn

Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - October 26, 2014 5:47 PM

Steve Jobs, John Sculley, Steve Wozniak at Apple


John Sculley, formerly CEO of Apple, recently visited our office to do a Q&A. 

Below is a lightly edited transcript of our conversation. We talk about what really happened at Apple with Steve Jobs in the 80s, what it's like to be fired, and why entrepreneurs should buy his new book. 

Business Insider: So let’s just start at the most famous moment. You’re known probably best for firing Steve Jobs, right? What was the thinking there? Is that something that’s been mis-remembered pretty horribly through history?

JS: Yeah, well, first of all there’s no accuracy to it at all. It’s one of those things that became a myth.

BI: Okay.

JS: The reality is that I was brought into Apple to bring consumer marketing to Apple, because Steve was getting ready to launch the Macintosh in a few years, and to turn around the Apple 2 because it was the only source of cash flow the company would have for three more years....

Jeff Domansky's insight:

Reinventing John Sculley and what really happened with the firing of Steve Jobs at Apple. Recommended reading for entrepreneurs and business leaders.  9.5/10

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Алла Миргородская's curator insight, October 27, 2014 4:41 AM

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