Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Gasbags or global warming: Who wins in 2017?

Gasbags or global warming: Who wins in 2017? | Public Relations & Social Marketing Insight | Scoop.it

Wouldn’t it be wonderful if there was a giant vacuum cleaner designed to filter out the fine and ultra-fine pollution particles linked to early death? There is, courtesy of a small Dutch tech company called Envinity.

 

According to a report in the World Economic Forum, the giant vacuum cleaner can suck air pollution right out of the sky....

Jeff Domansky's insight:

Expect to hear much about global warming in the first months of the Trump administration.

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Rethinking Some Old Habits, One of Them Close to Home

Rethinking Some Old Habits, One of Them Close to Home | Public Relations & Social Marketing Insight | Scoop.it
The RAND Corporation prepared a report for the Energy Department analyzing traditional methods of everyday activities like reading the news or getting around with the intention of reducing energy consumption without completely starting from scratch.

 

Readers who give up print newspapers and switch to digital devices will gain a benefit many have probably not thought about: they will be slashing the carbon emissions associated with their news habit.

 

That is the conclusion of a new report from the RAND Corporation that uses news-reading habits as an example to make a larger point. Efforts to reduce energy consumption often focus too narrowly on improving existing practices, the authors found, rather than on rethinking old habits from the ground up....

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This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It

This Agency Made Edible Six-Pack Beer Rings to Feed Marine Life Instead of Killing It | Public Relations & Social Marketing Insight | Scoop.it
Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic rings that hold your beer and soda cans together? Research by Greenpeace found that 80 percent of sea turtles and 70 percent of seabirds are still ingesting plastic today. 


Very little about beer packaging is environmentally friendly, but many brewers find six-packs to be a more efficient way of storing their product, despite the continuing danger to sea life. 


New York agency We Believers and its client Saltwater Brewery came up with a solution—edible six-pack rings made of grains left over from the brewing process itself....

Jeff Domansky's insight:

Edible six-pack beer rings to feed marine life – now that's what you'd call green beer!

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