Public Relations & Social Marketing Insight

Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic rings that hold your beer and soda cans together? Research by Greenpeace found that 80 percent of sea turtles and 70 percent of seabirds are still ingesting plastic today. 

Very little about beer packaging is environmentally friendly, but many brewers find six-packs to be a more efficient way of storing their product, despite the continuing danger to sea life. 

New York agency We Believers and its client Saltwater Brewery came up with a solution—edible six-pack rings made of grains left over from the brewing process itself....