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The FTC announced on Thursday that it has caught ADT paying bloggers for endorsements (on blogs as well as national TV/radio) and not disclosing it.
Folks, the rules and the law on social media ethics are clear, as I’ve been sharing for years.More here.
In addition to ending the program, ADT will now be required to get a signed confirmation that a blogger has reviewed and understands their disclosure requirements — from every blogger they work with, for the next 20 years.
How awesome of a punishment is that?
The FTC gets serious about enforcing social media ethics and disclosure.