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The debate over The New Yorker writer's repurposing his articles has implications for content marketers and the material they produce.
For content writers and marketers, this is what the Jonah Lehrer scandal is about: are content writers going to get into trouble if they repurpose the material that they write?
What if it’s repurposing across platforms for just one client?
What if they take elements of their writing and re-use it throughout several different clients’ jobs?
The short answer is this: all of this is suspect now, given how much attention re-purposing in a post-Lehrer world is getting. The experts say such scenarios break out in several different fashions, and that content writers would do well to re-check their clients’ fine print....
