Public Relations & Social Marketing Insight

Think you need a professional production team to create a worthwhile explainer video? Think again. Compiling an explainer video doesn't have to be more complicated than putting together a slide deck in a Powerpoint presentation. You decide what to say, find some relevant graphics to jazz things up, and record a voiceover. 

Explainer videos should generally be 30-90 seconds in length, which translates into a written script of around 200 words or less in most cases. To get a good feel for crafting your own video, start by gathering some inspiration from brands doing it right. You’re bound to find something that resonates with you as a good example for brainstorming your own.

Here are 17 fabulous explainer videos across a wide variety of industries, media outlets, and publications to jumpstart your own project. You should have no trouble getting inspired to make an explainer video part of your marketing strategy....

Rawshorts is a simple, easy to use video tool.

STEP ONE - Select a video templateBrowse our catalog of industry specific templates to make a video that’s right for your business.

STEP TWO - Upload your media and customizeGo beyond the templates and have fun adding media, text, transitions, effects and audio!

STEP THREE- Export your video and share. Sharing is fast & easy! Post your new explainer video on YouTube, Facebook, a landing page and more!...