Public Relations & Social Marketing Insight

In the first quarter of 2014 alone, 267 marketing communications acquisitions were made. Who is still holding on to their indie cred?

Agency networks and holding companies are looking to latch onto shops that offer specialized services and deep category knowledge because this is what brands are looking for. They want speciality, niche shops to join their roster and execute on a slice of their marketing activities.

But not all independent shops are biting on the chance to snuggle into the “secure” arms of a holding company. Instead, they are building new revenue streams and experimenting with pricing models to protect themselves from market volatility.

We’ve pulled together the largest independent agencies based on revenue in 2013 (as reported by Advertising Age’s Agency Report 2014) in the U.S. Get to know the agencies making their mark on their own....