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Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook.
Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook.
These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....
Even the emoticon you use has an impact according to the research featured on this full infographic ;D