Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Top 5 Tips on Making a More Attractive Facebook Page | Business 2 Community

Top 5 Tips on Making a More Attractive Facebook Page | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

If you’re trying to harness the power of Facebook to market your business, great content and lots of engagement are only 2 pieces of the puzzle. To really make the most of your presence on this popular social network, you need your business page to be attractive. Why is an attractive Facebook page important? - attractiveness = likeability, meaning more fans - a visually pleasing page is easier for fans to engage with - fans consume your content more easily - attractive content is more likely to be shared Plus, an attractive, branded page looks more professional, amplifying the benefits of being on Facebook. Use these 5 ideas to get started with this social media and make your business Facebook pages more attractive....

Jeff Domansky's insight:

Here's how the power of great design can impact Facebook and social media engagement significantly.

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A Facebook cheat sheet for brands | PR Daily

A Facebook cheat sheet for brands | PR Daily | Public Relations & Social Marketing Insight | Scoop.it
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook.

 

Lynchpin SEO compiled statistics on the types of posts that garnered the most comments, shares, and “likes,” for more than 1,500 brand pages on Facebook. 

These stats reveal an array of interesting things about brand pages. For instance, updates with emoticons saw higher interaction rates than those with pictures. So much for our aversion to smiley faces....

Jeff Domansky's insight:

Even the emoticon you use has an impact according to the research featured on this full infographic ;D

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What the latest Facebook changes mean for social media managers | PR Daily

What the latest Facebook changes mean for social media managers | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

The social network tweaked its timeline design. Here’s what the people who manage Facebook pages for brands need to know to prepare.

 

...Most of the changes are minor design tweaks, and will likely improve the experience...

Jeff Domansky's insight:

I don't know? Big whoop. Until Facebook gets a creative redesign to improve usability, navigation and most important it's look and feel, it's just window dressing. I feel the ghost of MySpace....

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