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The report highlights three key predictions addressing the use of facial recognition as a marketing tool in 2016.
The first is that marketers will use facial recognition software to attract more subscribers to visit retail stores, enticing customers with so-called “deals at the door.”Additionally, brands can use these deals delivered via facial recognition software to motivate consumers to return to retail stores to make a purchase.
Second, marketers will use facial recognition software to provide consumers with more personalized deals, promotions and product suggestions. As consumers enter the store, the combined use of cameras and facial recognition software are able to collect a handful of metrics, including height, weight, gender and approximate age.
Third, marketers will use facial recognition software to learn more about a customer’s buying habits over time to ultimately develop long-term customer relationships....
Marketers will soon rely on facial recognition to advance their digital marketing capabilities in an effort to better reach, engage and convert consumers.