Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Facebook takes down data and thousands of posts, obscuring reach of Russian disinformation

Facebook takes down data and thousands of posts, obscuring reach of Russian disinformation | Public Relations & Social Marketing Insight | Scoop.it

Social media analyst Jonathan Albright got a call from Facebook the day after he published research last week showing that the reach of the Russian disinformation campaign was almost certainly largerthan the company had disclosed. While the company had said 10 million people read Russian-bought ads, Albright had data suggesting that the audience was at least double that — and maybe much more — if ordinary free Facebook posts were measured as well.

 

Albright welcomed the chat with three company officials. But he was not pleased to discover that they had done more than talk about their concerns regarding his research. They also had scrubbed from the Internet nearly everything — thousands of Facebook posts and the related data — that had made the work possible.

 

Never again would he or any other researcher be able to run the kind of analysis he had done just days earlier.

 

“This is public interest data,” Albright said Wednesday, expressing frustration that such a rich trove of information had disappeared — or at least moved somewhere the public can’t see it. “This data allowed us to at least reconstruct some of the pieces of the puzzle. Not everything, but it allowed us to make sense of some of this thing.”...

Jeff Domansky's insight:

Facebook said it squashed “a bug.” Researchers say it is hiding crucial information. Talk about covering your ass. Fakebook is the only way to describe this move.

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Journalism Is Dying and Content Marketing Is Taking Its Place (I Know Because I Do Both)

Journalism Is Dying and Content Marketing Is Taking Its Place (I Know Because I Do Both) | Public Relations & Social Marketing Insight | Scoop.it

Nearly half of millennials (43 percent) have been misled by medical information on the internet. A recent Harris Poll found that people tend to click the first article that comes up in a search, even though such articles are often advertising content aimed at selling medicine or medical devices.


When people aren't searching, they are often coming across such misleading content via social media. Of the 20 most-shared articles about cancer on Facebook last year, over half, according to The Independent, contained claims discredited by doctors and health authorities. How does this misinformation make its way into widely circulated articles?


Often, it is there on purpose: Content marketing -- corporate advertising disguised as articles, videos and information -- is being systematically manufactured on an industrial scale....

Jeff Domansky's insight:

Spin is spin, even when it is written by journalists. Tamara Pearson takes a look at fake content marketing.

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