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Nearly half of millennials (43 percent) have been misled by medical information on the internet. A recent Harris Poll found that people tend to click the first article that comes up in a search, even though such articles are often advertising content aimed at selling medicine or medical devices.
When people aren't searching, they are often coming across such misleading content via social media. Of the 20 most-shared articles about cancer on Facebook last year, over half, according to The Independent, contained claims discredited by doctors and health authorities. How does this misinformation make its way into widely circulated articles?
Often, it is there on purpose: Content marketing -- corporate advertising disguised as articles, videos and information -- is being systematically manufactured on an industrial scale....
Spin is spin, even when it is written by journalists. Tamara Pearson takes a look at fake content marketing.