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The French advertising powerhouse and the British government want more control over where their ads run.
Havas is pulling all spending from Google and YouTube in the United Kingdom, citing the desire to have more control of its inventory in hopes of keeping brands away from inappropriate or offensive content.According to a report in The Guardian, the French advertising giant’s decision came after talks broke down related to Google’s inability to “provide specific reassurances” related to where video and display ads appear.
The report cites content showing up in YouTube alongside videos of white nationalists and terrorists. The news about Havas—which spends around 175 million euros ($188.2 million) annually on digital advertising clients in the U.K.—comes alongside a report that the British government and other organizations also pulled their ads from the tech giant....
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