Public Relations & Social Marketing Insight

As the press secretary for a president who's obsessed with how things play on cable TV, Sean Spicer’s real audience during his daily televised press briefings has always been an audience of one.

And the devastating “Saturday Night Live” caricature of Spicer that aired over the weekend — in which a belligerent Spicer was spoofed by a gum-chomping, super soaker-wielding Melissa McCarthy in drag — did not go over well internally at a White House in which looks matter.

More than being lampooned as a press secretary who makes up facts, it was Spicer’s portrayal by a woman that was most problematic in the president’s eyes, according to sources close to him. And the unflattering send-up by a female comedian was not considered helpful for Spicer’s longevity in the grueling, high-profile job in which he has struggled to strike the right balance between representing an administration that considers the media the "opposition party," and developing a functional relationship with the press....

You might think Instagram is all about photography. Not so, says David Kolbusz.

"Instagram is a writer's medium," the creative director declares at the top of his feed. And he makes a good case for that with his posts—a hodgepodge of everyday shots brought to life with hilariously twisted, ranty, profanity-laced captions. 

Kolbusz frequently tees off on society's ills, harboring a particular distaste for idiotic technological "advancements." (Recent recurring targets include selfie sticks and hoverboards.) But some of the best posts are almost like short stories, as Kolbusz invents a whole ludicrous backstory to the image presented. Check out a handful of our favorite posts below....