Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift

LA Storytelling Futurists Use Augmented Reality to Turn Tables on 'Black Mirror' - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

The four-minute videos produced by seven separate teams explored themes around human brains fusing with technology, including humans becoming so robotic as to be unable to experience romance, neural lacing allowing a “smart house” to reflexively relax residents with a sound bath or other emotional needs on a typical weekday rushed morning, and brain imaging as an extension of aura photography that could let people actually see how someone’s head works during conversation.


An audience of mostly participants voted after viewing all submissions. The prize for Most Hopeful Vision of the Future went to ReFLEKtion’s smart house. In such a house, one’s weekday morning rush would be eased by a mirror that reflexively responds to cues created by neural lacing. One response to anxiety might be a soothing sound bath. “You could have a hospital at home where AI is mapped on your ow personality. It kind of exists as this fairy godmother in your life… in a way that’s palatable to you,” said co-creator Emily Gureyeva, of Stern + Kind. The piece was conceived and produced with Evan Hembacher, Studio Director at Virsix.


Hembacher noted that the technology could be used not just as a constant diagnostic tool for serious physical ailments, but a daily productivity tool. The mirror could read when you’re getting distracted or avoidant, “so you don’t slide into procrastination. It course corrects you,” Hembacher said....

Jeff Domansky's insight:

Technology will not deliver us to a world as bleak as that depicted in the Netflix series Black Mirror. At least not according to the storytelling futurists who produced their 4-minute visions of optimism over the weekend for Once Upon a Future.

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3 Waves of Digital Transformation - Be Prepared

3 Waves of Digital Transformation - Be Prepared | Public Relations & Social Marketing Insight | Scoop.it

In the age of hyper-digital transformation, nine additional, incremental digital technologies join the eight from the previous age. These nine start with a relatively low level of importance today but increase by an average of 145% among digital leaders by the year 2020. These nine additional digital technologies reach the threshold of having an “important to very important” business impact among at least one-fourth of digital leaders:


Telepresence (Skype, Google Hangouts, etc.) (49%)


Digital currency (49%)


Artificial intelligence (46%)


Robotic process automation (software) (41%)


Sharing economy platforms like Uber (39%)


Nanotechnologies (35%)


Robots (hardware) (33%


Telematics (29%r)


Wearables (28%)


When combined, these seventeen digital technologies increase their business impact among digital leaders by an average of 112% between 2016 and 2020. The predicted business impact of these digital technologies mean that the business and IT organizations you operate today will need to look very different by 2020 in order to keep up and compete successfully....

Jeff Domansky's insight:

Eight original disruptions and nine imminent disruptions to recognize.

Naoufel Ghafir's curator insight, May 6, 2017 3:00 PM

Eight original disruptions and nine imminent disruptions to recognize.