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Scoop.it!
Yes folks the air is crisp, people are planning holiday parties and that can only mean one thing: it’s time for 2016 trend predictions! It’s also something I love to do and I have had a pretty good track record with prognostications in the past, so here we go with five marketing megatrends that will affect many businesses in coming months.... 
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Scoop.it!
At the 2012 PRSA International Conference BurrellesLuce asked for “Your Ideas.” Professionals and students from across the industry wrote their insights on the BurrellesLuce backdrop. They shared their thoughts about ways to improve PR, what they see on the horizon, and directions PR might take to stay ahead of the media relations curve.
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Scoop.it!
In other words: change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it. Within companies, "change management" is generally a focused effort; but within industries, there is less support and less understanding of these changes without centralized leadership to navigate.
Jeff Domansky's insight:
Is PR adapting fast enough and staying ahead of, or at least with, the changes in communication, marketing, and the PR profession? In my experience, many PR pros are struggling. Recommended reading for PR pros. 9/10
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Mark Schaefer looks into his marketing crystal ball to predict the future.