Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
No comment yet.
Sign up to comment
|
Scoop.it!
User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources. The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content. As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....
Jeff Domansky's insight:
If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.
Patrick Frison Roche's curator insight,
March 12, 2014 7:45 AM
Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves. 
Debra Walker's curator insight,
March 12, 2014 7:53 PM
More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content. So exciting to be working with brands and brand identity in this connective economy. |
