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Curated by Jeff Domansky
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The Media Bubble Is Real — and Worse Than You Think

The Media Bubble Is Real — and Worse Than You Think | Public Relations & Social Marketing Insight | Scoop.it
From www.politico.com - April 30, 2017 8:49 AM

The results read like a revelation. The national media really does work in a bubble, something that wasn’t true as recently as 2008. And the bubble is growing more extreme. Concentrated heavily along the coasts, the bubble is both geographic and political. If you’re a working journalist, odds aren’t just that you work in a pro-Clinton county—odds are that you reside in one of the nation’s most pro-Clinton counties. And you’ve got company: If you’re a typical reader of Politico, chances are you’re a citizen of bubbleville, too.


The “media bubble” trope might feel overused by critics of journalism who want to sneer at reporters who live in Brooklyn or California and don’t get the “real America” of southern Ohio or rural Kansas. But these numbers suggest it’s no exaggeration: Not only is the bubble real, but it’s more extreme than you might realize. And it’s driven by deep industry trends....

Jeff Domansky's insight:

Politico crunched the data on where journalists work and how fast it’s changing. The results should worry you. Recommended reading! 9/10

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The Stages of Newspapers' Decline - stratēchery by Ben Thompson

From stratechery.com - March 25, 2014 2:25 AM
The Internet has evolved communications in stages: static to social to mobile. Each stage has further decimated newspapers....In case you’re wondering, the most-common objection to FiveThirtyEight and the End of Average was that I didn’t address the demise in advertising. That was intentional; while I plan on talking business models – and it’s an important topic – I think that people in the news industry are too quick to attribute their problems to ads, and too slow to understand how incompatible the Internet is with their definition of a newspaper. Newspapers may be screwed, but we can’t start fixing news until we understand what we’re trying to save, and what is simply a relic.
Jeff Domansky's insight:
Ben Thompson's ongoing series on the future of journalism news media are thought-provoking and profound. Highly recommended reading. 9/10
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SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes

SXSW: Millennials Trust User-Generated Content 50% More Than Traditional Media - SocialTimes | Public Relations & Social Marketing Insight | Scoop.it
From socialtimes.com - March 11, 2014 11:37 AM

User-generated content makes up 30 percent of millennials media time, and they trust it 35 percent more than other sources.


The findings provide marketers with insights into millennials’ media habits and how to access them. This generation will soon have record-breaking purchasing power and the study confirms that millennials are most influenced by user-generated content.


As a whole, millennials spend a whopping 18 hours per day consuming different media across several devices. User-generated content makes up 30 percent of that time (5.4 hours), second only to traditional media like print, television and radio at 33 percent. But millennials trust information found in user-generated content 50 percent more than information from traditional media sources and find user-generated content 35 percent more memorable than other sources....

Jeff Domansky's insight:

If there's no relevance, why would millennials trust traditional media? First, they're not even seeing it. It's part of the bigger trend that will eventually impact older generations as well.

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Patrick Frison Roche's curator insight, March 12, 2014 7:45 AM

Should brand rejoice at more scary stats on user-generated content VS traditional #media revealed at SXSW ? #millennials (aka #genY in other parts of the world) primarily trust... themselves.
Debra Walker's curator insight, March 12, 2014 7:53 PM

More and more the need for effective storytelling to connect with clients, particularly in light of the increasing relevance of user generated content.  So exciting to be working with brands and brand identity in this connective economy.
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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why. | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 28, 2014 9:55 AM

Most journalists don't like chasing traffic -- or at least, they won't admit to it. Is that snobbery, arrogance, or a smart business decision?


As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,”the editors at The Verge simply don’t want their writers thinking about traffic.


What’s more, The Verge is not alone in this practice. Re/code, a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. 


MIT Technology Review holds numbers back too.“We used to show the writers and editors traffic, and told them to grow it; but it had the wrong effect. So we stopped,“ says Jason Pontin, CEO, editor in chief and publisher of MIT Technology Review. ”The unintended consequence of showing them traffic, and encouraging them to work to grow total audience, is that they became traffic whores. Whereas I really wanted them to focus on insight, storytelling, and scoops: quality.”...

Jeff Domansky's insight:

"Traffic whores?" When do ratings or circulation not count? Color me skeptical!

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Therese Torris's comment, March 28, 2014 12:19 PM
Skeptical, too ;-)
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Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson

Newspapers Are Dead; Long Live Journalism - stratēchery by Ben Thompson | Public Relations & Social Marketing Insight | Scoop.it
From stratechery.com - March 25, 2014 2:12 AM
Business models are destiny, which means newspapers, with their reliance on advertising, are doomed. But for writers the Internet means a new golden age....Let me be more blunt than I was in the original article: life is not “more difficult” for traditional newspapers; it’s unsustainable. They don’t have the best content, it’s not personalized, and they really don’t know anything about most of their readers....
Jeff Domansky's insight:
Ben Thompson thinks its a golden age for journalism. The challenge is, journalists are not business people.
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