Public Relations & Social Marketing Insight
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Engage or Die: John Hagel of Deloitte on The Next Era of Marketing

Engage or Die: John Hagel of Deloitte on The Next Era of Marketing | Public Relations & Social Marketing Insight | Scoop.it
From blog.marketo.com - January 6, 2015 10:28 PM
For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. I encourage you to check out my post kicking off this series. The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing.

During a recent conversation with the EIU, John Hagel, co-chairman of Deloitte’s Center for the Edge, shared his “formula” for marketing success in the future. Here are some of his key points that resonated with me
Jeff Domansky's insight:

Excellent post by Sanjay Dholakia on the Marketo blog. He interviews John Hagel of Deloitte who offers some inspiring and fascinating opinions about marketing success in the future. I really like the new ROI – "return on information." Highly recommended reading. 9.5/10

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The Expanding Role of B2B Marketing - Business 2 Community

The Expanding Role of B2B Marketing - Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - June 11, 2013 1:14 AM

...Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come. And we’ve seen the increasing level of discussions on how marketing was evolving into content marketing and employing social business strategy.

 

And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. This sentiment was also echoed last week at the Business Marketing Association’s annual conference titled the “BMA Blaze.” The conference was attended by nearly 800 corporate B2B marketers, publishers, agency heads and consultants from around the world....

Jeff Domansky's insight:

The Business Marketing Association conference highlighted research, marketing trends, social impact as critical to the future of business. this is a valuable post for marketing leaders.

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Transforming into the Digital Marketing Agency of the Future

Transforming into the Digital Marketing Agency of the Future | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexplorer.com - June 12, 2013 12:59 AM

The rise of digital marketing and social media will require agencies to make significant changes to stay ahead of the competition. As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about.

 

This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like....

Jeff Domansky's insight:

Nichole Kelly takes an interesting look at digital marketing agencies in the future and how we can get to that future faster. This is a must-read for digital agency leaders.

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