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Scoop.it!
In the near future, the way businesses interact, engage, and sell to customers will be entirely different. The ground rules and the new ways of communicating with individuals will take the best of the best that exists today, learn from the failures, and make both sides happier along the way. 
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Scoop.it!
The marketing industry has a crisis on its hands. Most marketers don't know how to successfully craft and execute a digital strategy or measure ROI, according to a recent study. This is the marketing skills gap, and ninety percent of marketers say their team suffers from it. So what can they do?
Jeff Domansky's insight:
Agencies and marketing organizations need a new strategy to deal with the digital skills gap. The report "The Future-Proof Marketer in 2015" is recommended reading. 9/10
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Scoop.it!
Ever since the commercial Internet emerged, content has been at the center. Bill Gates, quite famously, declared that content is king and called it the “killer app” of the Internet age. Inspired, media executives and internet entrepreneurs alike sought to marry content and distribution to create the perfect business model. The problem is, as I’ve noted before, that content is crap. Nobody walks out of a great movie and says, “Wow! That was some great content.” Nobody listens to content on their way to work in the morning. We never call anything we like “content,” the term is a mere fantasy in the minds of business planners. That, in essence, is why despite the predictions of digital pundits, the TV industry has continued to prosper. Through a series of disruptions—cable, DVD and now streaming video—programing has continued to evolve. Now, with the cable business model starting to unravel, we can expect an explosion of creative energy that will usher in a new golden age of TV....
Jeff Domansky's insight:
Gregg Satell looks at the new age of TV coming soon. Recommended reading. 9/10
Scoop.it!
For those of you just joining us (and perhaps still devising your New Year’s resolutions), welcome. I encourage you to check out my post kicking off this series. The posts are focused on conversations that The Economist Intelligence Unit has had with six marketing visionaries, folks like Seth Godin and Aditya Joshi, who discuss the next era of marketing.
Jeff Domansky's insight:
Excellent post by Sanjay Dholakia on the Marketo blog. He interviews John Hagel of Deloitte who offers some inspiring and fascinating opinions about marketing success in the future. I really like the new ROI – "return on information." Highly recommended reading. 9.5/10
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Howard Tullman's trends are definitely worth reading by marketing strategists. 9/10